Case Study
Titanium Consulting: Middletown Data Center
Background
Titanium Consulting provides turnkey data center consulting services. From assistance with site selection through the myriad of steps it takes to bring a data center online and operating at a five nines level — Titanium works closely with its customers every step of the way. Titanium services include executive-level and hands-on experience and consulting services around optimal data center layouts, flooring, heating and cooling solutions, equipment selection and commissioning and development of Methods of Procedure (MOPs) and Standard Operating Procedures (SOPs), as well as data center staffing. However, when Titanium was approached by their customer, Middletown Data Center to assist with Marketing Services — they turned to CMO, LLC for assistance to help market the data center to prospective tenants.
Services
- Sales Enablement Tools
- Corporate PowerPoint Development
- RFP Assistance
- Custom Photo Shoot
- Website
The CMO Solution
In order to assist Titanium in helping their client, Middletown Data Center, attract new prospects — it was clear that some “Foundational Marketing Materials” would first have to be developed. With the Data Center undergoing massive upgrades — one of the first orders of business was to capture new imagery of the data center to use in future marketing materials. CMO, LLC was able to quickly arrange for a professional photographer to arrive onsite during “off hours” in order to not hinder construction. With new images in hand, CMO got to work creating, designing and writing the following key foundational marketing materials the team needed, including:
- Carrying the Middletown Data Center Logo through to creating Business Cards, a PowerPoint and other Document Templates
- Creating Sales Enablement Tools, such as a Customer Manual and PowerPoint Presentation, to use for RFP responses and face-to-face customer visits
- Upgrading the Middletown Data Center Website from a Landing Page to a completed site with new content and images from the photoshoot
Additionally, Titanium continues to turn to CMO, LLC to assist with review and enhancement of RFP-responses and for ongoing marketing services as needed.
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