Case Study
Lee Technologies
Background
John C. Lee, IV started Lee Technologies out of the basement of his home in 1983, selling MGE UPS systems. By 2002, the company had grown to over $50 million in revenue. At that time, the company enjoyed local brand awareness, based primarily on Mr. Lee’s stellar reputation as a business leader and philanthropic activist in the community. However, many people who encountered Mr. Lee, or his company, still asked exactly what it was that Lee Technologies did. Over the years the company had significantly expanded beyond a reseller of electrical/mechanical equipment for data centers and had migrated toward a full service business model supporting all facets of data center infrastructure. The company’s marketing, however, lagged behind in clearly defining the company and its abilities. Additionally, there were no outbound marketing activities to support the company’s sales force or the company’s expansion beyond that of its local presence.
Services
- Discovery & Assessment
- Rebranding: Logo Development, Tag Line, Positioning Statement, Elevator Pitches
- Strategic Planning
- Tradeshow Planning & Execution
- Advertising Planning & Execution
- Custom Photo Shoot
- Public Relations
The CMO Solution
Rosemary Blum, now founder and president of CMO, LLC., was hired as Vice President of Marketing for Lee Technologies in 2003. Ms. Blum began a rebranding process and marketing outreach program that included the development of all new marketing materials for the organization. Specifically, Rosemary drove the redesign of Lee Technologies’ logo, establishment of a tag line and an award-winning corporate collateral package used to reposition the company from a commodity-based product firm to a full-service solutions provider. Rosemary also instituted a print advertising campaign that drove traffic to the company’s Web site, and a tradeshow program specifically focused on Lee Technologies’ target audience. Ms. Blum also developed and implemented numerous methods for tracking, distribution and metrics to measure the results of Lee Technologies’ marketing investment.
In 2004, Ms. Blum drove a concerted effort to develop Lee Technologies’ 2005-2010 strategic business plan. She was subsequently promoted to the executive team where she worked with her colleagues to finalize this plan and align the company’s marketing and advertising strategies to support its overall business goals and objectives.
It was this process that led Rosemary to begin formulating the vision of CMO, LLC. This experience, combined with her previous ad agency ownership, completed the picture. Mr. Lee fully supported Rosemary’s initiative and entrepreneurial desire to launch CMO and Lee Technologies became CMO’s first client in 2005.
Client Feedback
“You developed the Lee Technologies marketing department from the ground up, first assessing our needs and then implementing a very cohesive program. By consistently having the company participate in trade shows that are targeted to our main audience, we have gathered momentum as well as brand recognition, and are able to better support our sales force. Acting as an outsourced Chief Marketing Officer to companies such as mine makes perfect sense.”
John C. Lee IV, President and CEO
Lee Technologies
We are your outsourced Chief Marketing Officer.