Our Services
Transforming Vision Into Results
Market research, branding, traditional and social media… the options, strategies and tools available to today’s B2B marketer present unprecedented opportunities, challenges and decisions to be made. CMO expertly analyzes, arranges and orchestrates the ideal mix of tactics, tools and talent for your company’s unique position, potential and vision.
Marketing is equal measures art and science. Success is found in the application of the right tactics, at the right time, in a composition that is uniquely yours. CMO understands each marketing function, its capabilities and limitations. We value research and hard work. We deliver the insight to deploy marketing assets to maximum effectiveness. We measure the empirical, recognize the powerful intangibles of creativity, and strive to produce business-driven marketing that helps you Achieve More.™
Success is found in the application of the right tactics, at the right time, in a composition that is uniquely yours.
A typical CMO engagement begins with a thorough Discovery & Assessment Phase, which results in the development of a strategic marketing plan. CMO then orchestrates the appropriate blend of services to meet your goals, integrating the full spectrum of marketing disciplines into a single, unified resource.
Market Research
- 3rd Party Market Research Engagements
- Surveys: Personal Interviews, Online and via Telemarketing
- Competitive Analysis
- Focus Groups
- Off-the-Shelf Research Reports
Branding
- Discovery Sessions
- Messaging & Finding Your “Why”
- Logo & Corporate Identity Development
- Positioning Statement & Elevator Pitches
- Tag Line Development
- Company, Product or Service Naming
Foundation Marketing Materials
- Website
- PowerPoint Development
- Collateral / Literature
- Templates & Stationery Packages
- Sales Enablement Tools
- RFP Assistance
Strategy & Planning
- Go-to-Market Strategy
- Brand and Product Launches
- Identify/Penetrate New Markets
- Identify/Penetrate Specific Vertical Markets
- New Product/Service Launches
Integrated Campaigns
- Lead Generation
- Outbound Calling Campaigns
- Trade Shows
- Advertising: Online & Print
- Search Engine Marketing (SEM)
- Direct Marketing
- Event Planning
- Public Relations
- Social Media
Measurements
- Tracking Methods, Tools & Ongoing Reporting
- Delivery of Return on Marketing Investment (RoMI) Reporting
- Integration with CRMs
- Assistance with Sales Training
- Search Engine Optimization (SEO)
How can we help you Achieve More™ ?