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Resources
The business of B2B marketing is constantly changing, while the fundamentals remain the same. Here we offer insight into the latest trends, timeless truths and practical tips and techniques to help you Achieve More™ .
Ten Strategies for Increasing Brand ROI in Any Economy
A slowing economy demands expertly orchestrated marketing performance. Forget the fluff. In good times and bad, marketing is a means to an end: Sales. Spending doesn’t stop in a recession, but it does get smarter. This is not the time to panic, or slash marketing budgets. Your CFO may say “cut” but your CMO should argue “invest.” Buyers are spending smarter; market smarter.
RECOVERY-READY MARKETING STRATEGIES FROM YOUR CMO
Sooner or later, every downturn turns up. The precise moment at which the turnaround begins or began, however, isn’t realized in real-time; it is determined by historians. For marketers, anticipating this timing is crucial since a recovery presents both unique and fleeting business opportunities for growth-focused organizations.
However, seizing the day doesn’t happen overnight. Marketers must not only anticipate the turnaround, but prepare for it as well.